In a couple of years, Notion has gone from being the cool product to take notes and create wikis, to become a platform upon which you can build awesome things.
In this episode, I cover Janel Loi's story, a pioneer in using Notion as the foundation to build a profitable business.
Janel is a marketer and a voracious reader that loves to build things, especially with no-code solutions. Before Newsletter OS, she created BrainPint, a newsletter that curates content for curious people.
Starting, managing, and growing a newsletter requires a lot of time and effort.
You have to do intensive research, write many drafts until you hit the final version, have a repository to keep creating good content, define a solid brand, work aggressively in distribution, and many more things.
It is extremely time-consuming.
And she suffered all of this with her newsletter.
That's why she built Newsletter OS, a Notion dashboard to help you build and manage a profitable newsletter.
It helps newsletter writers to start, manage, and grow their publication.
Among many other resources, It includes:
- A Planning section.
- A Curation & Writing System.
- Actionable Growth & Distribution Tips.
- Weekly to-do lists.
- Monetization strategies.
- A curated collection of resources.
3.How much money is she making
At the time of writing this, she had already made $23,400 with 665 copies sold. She launched Newsletter OS in October '20, so she is doing quite well!
4.Who is her target customer
People building/planning to build a newsletter without an efficient system to manage their newsletter.
5.Which is her business model?
Newsletter OS is based on three business models:
- Pay once, use it forever.
Bundled in two pricing tiers:
- Newsletter OS: Pay once, use forever: $49
- Newsletter OS + 30-Min call: $99
6.How is she acquiring customers?
Janel is very active on Twitter, where she has taken her audience from 57 followers in July 2020 to a whopping 6.000 just six months later.
Also, Newsletter OS appeared in Product hunt, and she frequently posts in IndieHackers.
To build her project:
- Setapp, to take screenshots and capture screen recordings.
- EzGif, to turn videos into GIFs for free.
- Icons8, Flaticon, Giphy, for stock icons and images.
- Namecheap, domain provider.
- Colors and fonts, to get color palettes and font combinations.
- Open Peeps, to get illustrations.
- Figma, to design promotional graphics.
- Carrd, to build landing pages.
To sell and promote it:
- Gumroad, to process payments and get reviews.
- Share link generator, to generate pre-populated tweets.
(I added all these resources to the Maker's Vault, for you to have them available any time.)
- Notion is ready to be used as a platform to build profitable products upon it.
- You can rely entirely on no-code tools to make money on the internet.
- Think about problems you are suffering in your day-to-day and see if you can build a product to solve them.
- Generate demand by sharing what you are making openly.
Thanks for your time! See you in the next episode - Roberto.
If this article is useful to you, it'd be awesome if you could forward it to a friend. Sharing would really help me reach more people like you :)
You can find here more case studies like this.
P.S: I'm sharing my journey as a digital maker in Twitter. There, I talk every day about what I'm building, the tools I'm using, the obstacles I face and much more.
Follow me to see it in first person. Don't forget to say hi!Follow me on Twitter @_robertodiaz_